Branding and website.

Create an identity for an exciting new company that delivers comedy and drama workshops for GCSE and A-level students.

 

The Approach

We chose to develop a creative route that championed clarity and journey. The single line in the CL monogram represents a clear journey for the students from a place of blurry and bewildering, but exciting wonder.

The result

The brutally simplistic website presents the company's offering as clear and concise blocks of content. Staying away from the clichéd images of teenagers engaging in workshops allows the brand to take on a quality that owns a sense of wonder and excitement. The brightness and blurriness of the background contrast the clear text in a striking way.