The Merlin Centre is an industrial park in St. Albans. Our client needed to change the way their product was seen so a brand identity was created to market their investment.

We referenced wooden shipping crates, boxes and pallets and simplified them to create a monogrammed ‘MC’ icon. The lettering in the type was stacked directly on top of itself, like the crates that once sat in the warehouses.

We used photography of the textured sides of the warehouses to create a pinstripe effect that contrasted the application of a heavy black and white colour palette. This pinstripe pattern also playfully pokes fun at the idea of ‘smartening up’ what is essentially big sheds either side of a car park.