Branding.

A white-collar boxing charity evening to raise awareness and funds for The Head & Neck Cancer Foundation. 

Over £150,000 raised. Dinner and an evening's entertainment for over 1,000 people.

The Approach

We took boxing's two universal colours and applied them to a simple design solution. Horizontal red lines were used throughout the brand, not only to reference the ropes of a boxing ring, but to create a design system that focusses attention on one area at a time. Only one image of a boxer was ever used to keep costs to a minimum for the charity. A blue circle was placed over it to draw attention to the head and neck. This is where punches land, and it's an assertive reminder to the audience of who they were supporting; The Head & Neck Cancer Foundation.

We also used bold, heavy-hitting typography to command attention.